About Us

Aloha Kākou!

You Have Entered the Hawaiian Force.

Artist Craig Neff and his wife, Luana, create, design and sell bold, T-shirt and aloha shirts. Everything here is Hawaiian, most of it made or designed by the Neffs.

Through their unique, original Hawaiian designs, they hope to share, inform, and educate people about a part of Hawaiian values, culture, thoughts, and often untold history. The Hawaiian Force will not only make you feel and look good, but will also give you a sense of pride for what you are wearing.

Mahalo,

The Force

The Hawaiian Force Craig and Luana